Premium episode

Join University to continue this series.

Free episodes stay open. Premium lessons unlock with an active membership.

View membership

Episode 3

Anchors and tiers

Text lessonpremium

Why three-tier pricing usually wins, when it doesn't, and how to choose the anchor price first.

Premium notes

Try free first.

Free transcripts stay open — start there. When you're ready, an annual subscription unlocks every notes on the site.

30-day money-back guarantee. Cancel anytime in the first month for a full refund.

We use cookies to improve your experience, analyze traffic, and personalize content.