Episode 1
What pricing is actually for
Pricing is the highest-leverage marketing decision you make — and the most often delegated. We start by reframing what the number on a page actually does.
12:00free
3 episodes · 12m runtime · Updated Apr 2026
Pricing Your Offer
How to set a price your customers will respect, your sales team can defend, and your unit economics can survive.
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Taught by Faculty Member One
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Episode 2
The value equation
A practical version of Hormozi's value equation that you can apply to any offer in any market in under fifteen minutes.
13:20premium
Episode 3
Anchors and tiers
Why three-tier pricing usually wins, when it doesn't, and how to choose the anchor price first.
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